Home for Heroes
As fellow key workers, we understand the challenges you face. At Friendly Partnerships, we’re transforming key worker housing by building sustainable, high-quality homes at affordable prices. Our mission is simple: to provide you with a place to call home, so you can focus on what you do best—saving lives.
We are proud to say we are key workers, the backbone of the NHS. Every day, we walk into our hospitals, clinics and care centres, standing shoulder to shoulder with our colleagues. We clapped in unity, cried in exhaustion and persevered through the greatest pandemic the world has ever seen. Through thick and thin, we answered the call when our communities needed us most, offering care and hope during times of unimaginable uncertainty.
150,000+
short of staff
But unlike many others, our commitment goes beyond just showing up. It’s in the long hours we work, the extended commutes from homes miles away and the sacrifices we make for our families. We are bound by our calling, yet we face challenges that go beyond our shifts in the wards. The NHS is now under its greatest pressure in 75 years. With a staff shortfall of over 154,000 today—and projections that this number will balloon to 570,000 by 2036—the future feels uncertain (NHS Vacancy Statistics, 2023).
2 in 3 staff plan to leave
One of the greatest barriers we face as key workers is not just within the hospital walls but beyond them—finding a place to call home. Affordable housing, close to the places where we serve, has become an elusive dream for many of us. Living far from work means long, expensive commutes that add more hours to already demanding shifts. For many, it’s a key reason for reconsidering their future in the NHS. Over 68% of staff have said that the lack of affordable housing would be a decisive factor in leaving their jobs within the next two years.
But we don’t want to leave.
We are here because we believe in what we do. We love our work and we are passionate about caring for our patients. Yet, we also need to care for ourselves and our families. That’s where our challenge begins. Our mission is clear: we must find solutions to provide key workers like us with quality homes at affordable prices, so we can continue to live near our workplaces. By reducing commute times and housing costs, we can focus more on what we love—helping others—while having more time and resources to enjoy life with our families and friends.
Our Story: Friendly Partnerships
Established during Covid-19 Pandemic
Friendly Partnerships was founded during the unprecedented challenge of the COVID-19 pandemic—a time when key workers stood up against the worst global health crisis in over a century. As the world watched, NHS staff and essential workers put their lives on the line to protect others, offering hope, care, and compassion when it was needed most. Amid the clapping and collective resilience, we saw a growing need: to care for those who tirelessly cared for us.
Our mission is rooted in that profound moment of unity. We are committed to bringing humanity closer together by building homes for key workers—homes that bring them closer to their workplaces, families, and the communities they serve. We believe that those who dedicate their lives to saving others deserve safe, affordable housing that supports their well-being and allows them to thrive both professionally and personally.
At Friendly Partnerships, we’re not just building houses—we’re building a future where key workers can focus on their calling, without worrying about where they’ll lay their heads at night. Together, we honour their sacrifice by ensuring they have a place to call home.
About Us
Lasting Relationships
At Friendly Partnerships, we are driven by one belief: strong relationships are the foundation of a happy and healthy life. We act on this by building lasting connections and delivering future healthcare through "Home-as-a-Service." Our goal is working in partnerships to improve access to affordable, healthier homes and create environments that nurture the mind, body, and spirit for everyone, everywhere.
Belief
Strong Relationships
are the key to a
Happy & Healthy Life
Vision
To serve the underserved communities
by reimagining relationships that matter
Mission
Mobilise private capital for social good to accelerate placemaking impact investment for underserved communities by funding 10,000+ integrated wellness housing in the next 10 years
Idea
Wellness
Real Estate
Spirit
In our partners, we trust. Because together, we can achieve almost anything through collaboration, not silo or solitude. Never alone, always stronger together in partnership.
Lean.AI
Everyone Matters
Blended Finance
Principles
Values
I.N.C.L.U.S.I.O.N
I.N.C.L.U.S.I.O.N
Investment/Funding
Datuk SK Lingam
Knighted by the Agong (King) of Malaysia, Datuk SK Lingam, is President of the ASEAN UK Business Forum (AUBF) and former VP of the ASEAN EU Business Networks (AEBN), Chairman of Malaysia Link UK (MLUK), he promotes UK ASEAN bilateral trade and investments. Datuk SK Lingam supports Friendly in attracting institutional investments and development funds from ASEAN & Asia Pacific Region.
Finance/Growth
Samad Ansari
Executive Director at Goldman Sachs with 15 years of experience across Investment Management, Banking, and Legal sectors. Formerly Group Development Director at Linden Hill Capital Management, he specialised in fundamental investment analysis, site selection, and capital structure management. Samad brings expertise in financial management and funding while offering valuable industry insights and investor-focused opportunities that drive value creation.
Leadership/Culture
Peter Evans
Formerly Global Director at LEGO Group & Directorships at GE Capital Aviation Services, Maersk Line, Vodafone, and Virgin Media. With experience spanning Denmark, the Czech Republic, Singapore, Mexico, and beyond, Peter champions a people-first approach, inclusive culture, and leadership through collaboration. As Chair, he brings his passion for learning through play, teamwork, and sustainability to drive strategic and global partnerships.
Board Of
Advisors.
At Friendly Partnerships, we are driven by a mission to make affordable, quality housing a reality for key workers. Our Board of Advisers shares this commitment deeply. With expertise across healthcare, real estate, finance, quality improvement, international trade & investment and public policy, they bring invaluable guidance and compassion, helping us create homes that honours those who serve.
Lean Operations
Anil Matthew
Founder & CEO of Lean Enabled Group. Award Winner. Over 25 years of global industry experience within Operational Excellence, Performance and Improvement. Former Global Director at GlaxoSmithKline, Gillette, Procter & Gamble and Tate & Lyle Sugars. Anil provides Friendly with expert guidance on lean operations, management, and quality improvement and control.
Legal & Compliance
Dave Vasoodaven
Managing Partner at Gulbekian Andonian. Over 30 years of legal and management expertise across dual jurisdictions. As Secretary-General of the ASEAN-UK Business Forum, he enhances UK-South East Asian trade relations and organises key business forums. Dave supports Friendly with institutional investments and real estate contract management.
Innovation/Partnership
David Schneider
Founder & CEO of Innovation Office. The UK Representative of NRW.Global Business, German Trade & Investment Agency of the North Rhine-Westphalia. David supports Friendly in building collaborations with European modular prefabrication manufacturers, focusing on innovation and sustainable development.